In this age of Panda, Penguin, and Hummingbird update, ranking for your keywords in the search engine results pages (SERPs) requires both strategic SEO intelligence and a systematic approach. To rank keywords on Google, you need to do a proper SEO.
SEO is very much alive and well — when done correctly — and is integral to a winning organic search content strategy.
With that in mind, we’ve distilled seven essential steps you need to take to rank for your keywords.
Proper Keyword research
Keyword research lays the foundation for optimizing your site. Beginning from scratch, the fundamentals for keyword research and discovery are:
- Build a keyword portfolio, starting with a core keyword list (aka “seed list”). Organize your research in a spreadsheet (for instance, Excel or a Google Drive sheet) that includes keyword ideas from competitor sites as well as your own.
- Extract the keywords that drive the most impressions from your site’s Google Webmaster Tools (GWT) account and add them to your core list.
- If you have access to the KWFinder from Mangools, perform a search of your website to discover those keywords you’re ranking for (including which pages), and add those to your list. This process is also known as Site Audit.
- Finally, organize and prioritize your keywords into categories in your spreadsheet, such as “products,” “services” and “news.” This step will help you in creating your website structure, which we’ll discuss next.
For a detailed description of the keyword research steps outlined above, you can refer to this guide to keyword research in KWFinder at Mangools blog.
Are Keywords Important to rank on Google?
Keywords are important because your website can show up when people type them into search engines.
For example, if you Google “seo strategies”, It shows only the relevant post to that keyword,
There are two types of keyword
- Short tail keyword (aka Generic Keyword)
- Long-tail keyword
Short tail keyword (Generic Keyword)
- This Keyboard contains 1–2 Words
- It has a high search volume
- It has high competition
- Difficult to rank using these keywords
- Most popularly known as a broad keyword
- The best example for a Short- tail keyword is: india trip
- This keyword contains 3–6 words
- It has a low search volume
- It has low competition
- It is easy to rank on Google using these keywords
- The best example for a long-tail keyword is: india trip in december
Through Generic keyword has huge search volume but is very difficult to rank and even the traffic you’re getting from it is not highly targeted.
Long-tail keywords are more specific, longer search phrases (three and more words) that communicate searcher intent clearly. Because of their specificity, such keywords typically have lower search volume and bring more convertible traffic.
So always use long-tail keywords to rank keywords on Google.
If you would like to learn more about SEO analysis, then do consider checking this post…
Best Keyword Research Tool
Some popular Keyword Research tools are,
- Ahref (Paid)
- Long Tail Pro (Paid)
- Ubersuggest (Paid, 3 Free Search per Day)
I recommend you to go for the KWFinder keyword research tool, it is the best keyword research tool and very affordable among all others.
This tool is dedicated to finding long-tail keywords and also, provides much information about the keyword.
On this page, you can find more information about Keyword Research.
This guide can help you conduct keyword research and improve your website’s search engine ranking.