On-page SEO is the practice of optimizing a website’s content and layout to improve the ranking of its pages in search engines.
The goal is to ensure that as many web visitors as possible find your website’s relevant information, which will help you increase website traffic and revenue.
It is implemented on each page/post of a website and can include things like keyword selection, Title tags and meta descriptions, use of keyword density analysis tools, and optimization of images.
Why Is On-Page SEO Important?
The more relevant and authoritative anchor text you use, the better your chances of ranking higher in search engine results pages (SERPs).
This is because Google favors websites that are well-linked to other high-quality websites.
In theory, this means that if you can get your website listed on high-quality websites (including sites with organic traffic), it will improve your chances of being found by potential customers who are searching for related information.