On-page SEO Strategy: 7 Internal Links Advantage

Internal links are essential to a website’s search engine optimization.

They help improve the rankings of your website and provide more in-depth information for users.

Internal links advantage can be gained by creating high-quality content, using keywords throughout your website, and linking to other websites with relevant information.

By increasing the number of internal links on your website, you can improve your website’s bounce rate and overall user experience.

Here is why internal linking is important and how you can use it to improve your SEO strategy.

  • Website’s ranking in search engines,
  • Providing more relevant content to your visitors, and
  • Increasing the amount of traffic you receive.

When done correctly, internal linking can boost your website’s overall performance.

Here are some of the benefits of internal linking that you may not have known:

1. Improved Rankings:

Internal linking can help your website rank higher in search engines.

By providing links to other important pages on your site, you can help increase the prominence of those pages and make them more likely to be found by users.

2. Increased Visibility:

By using internal linking, you can improve the visibility of your website both on the search engine results pages and in user search results.

Additionally, by associating your pages with other important pages on your site, you can improve the chances that users will find them.

3. More Relevant Content:

When you link to other relevant websites, you’re also providing them with valuable content that they can use on their own sites.

This content will help increase the credibility of your site and make it more likely that visitors will stick around.

4. Decreases Bounce Rate:

A website with high internal link counts is less likely to experience a “bounce” – a user leaving the site without completing a transaction or engaging with the content.

This decreased bounce rate can lead to increased traffic and leads, as well as increased brand awareness.

5. Provide More In-Depth Information:

Internal links are a great way to provide more in-depth information about a topic.

When you create internal links, it helps your readers click through to other pages on your website that may offer more detailed information about the subject.

This can help people learn more about the topic and find the resources they need quickly.

6. Increase Engagement with Users

Internal links are powerful and can help your website rank higher in search engines. 

However, they’re only as effective as the content they link to.

If you can make your content interesting and engaging, users will be more likely to stay on your website and explore the links you’ve provided.

7.  Increase Revenue and Traffic

Internal links can also help increase revenue and traffic to your website.

When people click on internal links from other posts, they are usually taken to a page on your website that offers a sale or a special offer.

This can lead to extra income for you and an increase in traffic to your site.

If you’re interested in improving your on-page SEO results, internal linking is a great way to do so.

How Do Internal Links Rank?

Internal links are one of the most important factors in determining the rankings of a site.

They allow people to quickly and easily navigate from one page on your site to another.

When people click on an internal link, their browser will take them to the page or pages that are linked from the target page.

This means that internal links can be very powerful in determining where a site appears on search engine results pages (SERPs).

A. What are Key Points of Internal Links Advantage?

Internal links advantage can be summarized by two key points: 

  • Link building is easier when content is organized around topics rather than on individual pages.
  • Internal linking builds trust and credibility.

B. How Can You Use Internal Links To Improve Your On-Page SEO Strategy?

Internal links are a powerful way to improve your on-page SEO.

They can help you rank higher in search engine results pages (SERPs) by providing context for your website content.

6 Tips For Optimizing Your Internal Links For Effectiveness

1. Make Sure Your Links Are Relevant.

Make sure your links are relevant to the content on your target page.

For example, if you’re linking to a page about blogging, make sure your link includes information about blogging.

2. Associate Your Links With Important Pages on Your Site.

Make sure your links are associated with important pages on your website.

This will help boost the prominence of your link and make it more likely that people will click on it.

3. Be Specific About Which Pages You’re Linking To.

Be specific about which pages you’re linking to.

For example, if you’re linking to a page about knitting patterns, make sure the link leads directly to the knitting patterns page rather than to a general blog post about knitting.

4. Use Internal Links To Connect Your Important Pages.

Use internal links to connect your important pages.

This will help people find the information they’re looking for on your website more easily.

6. Make Sure Your Links Are Live When You Submit Your Site To Search Engines.

Make sure your links are live when you submit your site to search engines.

This will help improve your site’s rankings on search engine results pages (SERPs).

7. Add 4-5 Internal Links to Each Post.

Add 4-5 internal links to each post to help your readers find the information they’re looking for on your website more quickly.

Three Essential Techniques For Getting More Out Of Your Internal Links

1. Use Anchor Text:

Anchor text is the text you use in your link as the keyword for which you’re targeting.

2. Use Descriptive Titles:

Title tags and meta descriptions can help people understand what your link is about.

3. Use Keyword-Rich Titles:

Make sure your title tags include keywords that are relevant to the topic of your post.

Our Recommendation:

Internal Linking of Related Contents 

With the help of this tool, you can automatically insert related articles inside your WordPress posts, based on categories, post tags, post titles, or custom keywords.  

If you want to learn more about On-Page SEO, be sure to check out this page in the Work In Home blog.


Internal linking is an important part of any online marketing strategy.

It can help people find the information they’re looking for on your website more easily.

Also, by using anchor text, titles, and keyword-rich titles, you can help your site rank higher in search engine results pages.

An internal links advantage can make a big difference in your website’s success...


1. How do I add internal links to my posts?

To do that, simply add internal links to each post using the appropriate anchor text and keyword-rich titles.

2. Will adding internal links adversely affect my website’s SEO?

Probably not. Internal linking can actually be beneficial to your website’s SEO, depending on the specific circumstances.

3. What are the benefits of internal links?

The most common benefit of internal links is that they can help your site rank higher on search engine results pages.

4. How do I interlink my posts effectively?

You can use keywords in your post’s title and in the text of your post to help ensure that your posts are well-linked.

5. How do I know if my internal links are broken?

You can check manually by pasting the URL of that post in the browser.

Leave a Comment