How to do Keyword Research on Amazon?

When you are looking to buy a new product on Amazon, the first thing you need to do is find the right keywords.

Keywords are important because they help you rank in search engine results pages (SERPs).

In this article, we will show you how to do keyword research on Amazon.

Choose a Product Category

When researching keywords for an Amazon product, it is important to choose the right product category.

There are many different product categories to choose from, but some of the most popular include:

  • Books
  • Clothing and Accessories
  • Home and Kitchen Supplies
  • Electronics and Gadgets

Research Keywords:

If you are selling a product related to cooking, you might want to research keywords that are related to cooking, such as “cooking recipes,” “cooking tips,” or “how to cook.” ]

You could also research keywords that are specific to your product, such as “cast-iron skillet” or “pressure cooker.”

Each category has its own set of potential keywords to research.

Once you have a list of potential keywords, you can start doing research on Amazon to see what other people are selling and what the competition is like.

Tools for Keyword Research

1. Look for a keyword research tool like Google AdWords Keyword Planner or Google Trends to get an idea of how popular the keyword is and what trends are happening with it.

2. Use a paid search engine like Google AdWords or Bing Ads to see if there are any specific keywords that would be good candidates for your product or service.

You can also use the Hyppersuggest tool, it is paid tool but it has a function that is dedicated to amazon keyword research,

How to get started?

To get started, you’ll need to gather some information about your target market. This could include things like age, gender, interests, and lifestyle. Once you have this information, you can start looking for related keywords.

One way to find related keywords is by using the Google AdWords Keyword Tool.

This tool will show you all of the words that are closely related to your target market’s keyword. You can then use these keywords as a starting point for your research on Amazon.

Another way to find related keywords is by using Google Trends. This tool will show you how often different terms.

Optimize Your Title and Headline

There are many ways to optimize your title and headline on Amazon.

Here are a few tips:

1. Use keywords throughout your title and headline. This will help you rank higher in search results, and attract more customers to your product page.

2. Make sure your title is catchy and easy to read. Try to keep it under 50 characters in length, so it can fit easily on a screen.

Write Product Description

When writing a product description for an Amazon product, it is important to use keywords that will help people find and buy your product.

Once you have identified the keywords, it is important to use them in your product description in a way that makes sense and is appealing to potential buyers

Add Images and Videos

Adding images and videos to your Amazon product listing can help you capture the attention of potential buyers and increase your sales.

Images can help buyers visualize what the product looks like, and videos can provide an overview of how to use the product.

You can add images and videos to your listing using Amazon’s Seller Central or by using a third-party tool such as Fiverr.

Submit Your Product for Review

After completing all these steps, you can submit your product for review.

Now you are good to go to generate sales and get feedback from potential buyers, which can help you improve your listing and increase sales.


The conclusion of this article is that doing keyword research on Amazon is a very effective way to find the right keywords to target your product.

By using the right keywords, you can increase your chances of ranking well in search engine results and attract more customers to your product.

This page provides more information about Keyword Research

Research keywords for your website to improve its search engine ranking using this guide.

Leave a Comment