Is Domain Authority a Ranking Factor?

There’s no definitive answer to this question, as the effects of DA on SEO are far from clear.

In fact, some websites with low DA rank well on SERPs, and few of them are ranking top of websites that have high DA…

However, if your site has low-quality content and it is very old & active on SERPs, then domain authority could have a positive impact on your ranking.

Content Quality & SEO Matters:

One of the most important factors is the quality of your website’s content.

If your website has high-quality content that ranks well in search engines by performing a proper SEO, then DA likely won’t have a huge impact on your ranking.

Domain Authority

Domain authority is a statistic that indicates the trustworthiness of a website.

It’s calculated by taking the estimated traffic levels for a site and then subtracting the estimated traffic levels for all of its competitor sites.

This gives you an estimate of how well-known the site is. 

The Importance Of Domain Authority In Search Engine Optimization:

Domain authority is not a ranking factor but is used by some professionals to indicate the trustworthiness of a website.

Trustworthiness of a Website:

As the internet becomes increasingly saturated with content, it can be difficult for website owners to ensure that their site stands out from the rest.

A website that is seen as trustworthy by users is more likely to rank highly on search engines, as well as enjoy increased traffic and engagement.

There are a number of ways to build trustworthiness for a website. These include,

  1. Ensuring that the site has high-quality content.
  2. Providing clear and accurate information, and maintaining a professional appearance.
  3. Performing a Proper On-Page SEO on the website.
  4. Finally, by performing some Off-Page SEO (Link Building, etc) for your website.

Things to Keep in Mind while performing building links:

  • Always try to link to websites that are high-quality and relevant to your topic.
  • Make sure that the links you are building are from websites that are high-quality as well.
  • Don’t link to low-quality or irrelevant websites.

Keep a close eye on the quality of your backlinks, as this can have a direct impact on your website’s ranking in search engines.

By taking steps to make their site more trustworthy, website owners can improve their chances of success.


So, does domain authority affect rankings, or in other words is domain authority a ranking factor? Yes and no.

It depends on the specific search engine and how it weighs domain authority.

However, if you want to increase your chances of getting higher rankings in Google, then increasing your domain authority is a good place to start.

Check out Work In Home’s SEO Knowledge Base for more information on SEO-related topics.


1. How to find domain authority?

Domain authority is not a ranking factor but is used by some professionals to indicate the trustworthiness of a website.

2. What are the factors that contribute to domain authority?

The main factors that contribute to domain authority are the quality of the website’s content, the accuracy of its information, and proper SEO on the website.

3. How to measure domain authority?

There is no definitive way to measure domain authority.
However, some methods include analyzing the number of backlinks the website has, the age of its website, and the size of its website’s audience.

4. Is domain authority important for SEO?

Domain authority is not a ranking factor, but it can be an indicator of trustworthiness.
If a website has high domain authority, users are more likely to trust the site.

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