16 On-Page SEO Techniques For Improved Rankings

On-page SEO is one of the most important aspects of SEO. It is the process of optimizing a web page for search engines.

On-Page SEO techniques

There are many on-page SEO techniques that you can use to improve your rankings.

By following these 16 on-page SEO techniques, your website can increase its visibility and rank higher in search results.

1. Use keyword density to your advantage

One of the most important things you can do to improve your website’s SEO is to make sure your keywords are used at a high enough density on your pages.

Things to Remember:

A good rule of thumb is to use 1% of your total words for each keyword. If you’re targeting 10 keywords, use 1% of each keyword’s total word count.

By doing this, you’ll help ensure that your website’s search engine rankings are improved.

2. Use keyword-rich titles and descriptions

One way to improve your website’s search engine ranking is to use keyword-rich titles and descriptions.

This will help your website appear higher on search engine results pages (SERPs) when users type specific keywords into the search bar.

Things to Remember:

When creating effective titles and descriptions, make sure to use relevant keywords that are likely to be searched by potential customers.

Additionally, make sure your titles and descriptions are easy to read and understand. Use active verbs and phrases, avoid jargon, and keep sentences short.

3. Use keyword-rich anchor text

Anchor text is the text that links to a specific webpage or article on a website.

It’s important to use keyword-rich anchor text when linking to other websites, as this will help improve your website’s search engine rankings.

Things to Remember:

Use specific keywords and phrases in your anchor text, and make sure that the link you create is relevant and helpful to your visitors.

4. Use keyword-rich images

Images are a powerful way to market your website.

They can help capture the attention of potential customers and can help you stand out from the competition.

However, using too many images can negatively impact your site’s rankings.

Things to Remember:

When choosing which images to use, it’s important to consider your target audience.

For example, if you’re targeting business owners who are interested in SEO, it may be beneficial to use images that are keyword-rich.

This means including keywords in the image’s title and description, as well as in the file name and source URL.

5. Use keyword-rich content

There is no doubt that keyword-rich content is essential for SEO success.

However, many people believe that this type of content is only necessary for high-traffic websites.

In reality, any website can benefit from including keywords in their content, as long as they are strategic about it.

Things to Remember:

When writing keyword-rich content, it’s important to remember that not all keywords will be relevant to your audience.

Try to target keywords that are specific to your niche and that your audience is likely to search for.

Additionally, make sure to include plenty of other keywords and phrases in your article so that Google can index them properly.

By doing this, you’ll increase the chances of earning higher rankings in search engines.

6. Proper Use of Headings and Subheadings in the Content

Headings and subheadings are an important part of any content marketing strategy.

They can help organize your content and make it easier to read.

Headings and subheadings can also help you improve your site’s search engine rankings.

7. Use of Links to External Pages in the Content

Links are an essential part of any online content.

They allow readers to easily navigate to related pages and can help increase website traffic.

Adding external links increases your content’s authority and also helps improve a website’s search engine rankings.

Things to Remember:

There are a number of different ways to create links in the content.

Some popular methods include using anchor text, linking to specific sections of the page, and including links in quotes or blockquotes.

It’s important to choose the right link type for your content and to make sure all links are relevant and helpful.

8. Use of Internal Links in the Content

Internal links are an important part of SEO.

By linking to other pages within your site, you help improve the search engine rankings of your content.

Here are some benefits:

1. Internal links can help you rank higher in search engine results pages (SERPs).

2. Internal links can help you attract new readers and followers to your website.

3. Internal links can help you improve the overall quality of your website content.

4. Allows easier navigation for the reader on your website.

5. Helps the crawler to index the URL that is interlinked.

4. Bounce rate is lower when internal links are used.

Things to Remember:

Internal links should be used sparingly to avoid over-linking and creating a cluttered website.

It’s important to choose the right link type for your content and to make sure all links are relevant and helpful.

9. Use of Embedded Videos and Images in the Content

Embedding videos and images in your content can help improve your website’s rankings.

Studies have shown that users are more likely to click on a video or image if it is embedded within the text of your article or page.

Additionally, embedding videos and images can help you create a more engaging experience for your visitors.

10. Use relevant keywords throughout your site

One of the most important aspects of SEO is using relevant keywords throughout your site.

This ensures that your content is found by potential customers and results in better rankings.

Things to Remember:

When choosing keywords to include in your content, it’s important to think about what your audience is likely to be searching for.

Make sure to use keywords throughout your site, including in the title, description, and even the file name and source URL.

By doing this, you’ll increase the chances of earning higher rankings in search engines.

11. Optimize your site for search engines

Search engine optimization (SEO) is the process of making your website content and on-page elements (title tags, meta descriptions, etc.) as effective as possible for search engines.

This can include improving the quality of your site’s content, adding keywords to your site’s title tags and other elements, and creating off-page SEO strategies.

12. Submit your website to directories and forums

One of the best ways to improve your website’s visibility and potential traffic is to submit it to search engine optimization directories and forums.

These resources can help you learn about best practices for SEO, as well as connect with other webmasters who may be able to help you improve your site’s ranking.

13. Make use of social media to promote your site

Social media platforms offer an easy way for businesses to connect with customers and potential customers.

By using social media, businesses can create a presence on popular networks like Facebook, Twitter, and LinkedIn.

Additionally, social media can be used to promote your website and drive traffic to it.

By using the right techniques, you can increase your site’s visibility and improve your rankings in search engines.

14. Evaluate your website’s performance regularly

It is important to evaluate your website’s performance regularly in order to ensure that you are ranking well and getting the most out of your SEO efforts.

Use a tool like Google Analytics to track traffic, clicks, and other key metrics. Make sure you are using the right keywords and titles on your website, as well as targeting the right audience with your content.

If you notice that your website’s performance is declining, make some changes to improve it.

15. Keep your site clean and updated

Keeping your site clean and updated is important for improving your site’s rankings.

Google looks at a number of factors when determining a site’s ranking, including the freshness of the content, the quality of the links to the site, and whether the site is updated regularly.

Keeping your website up-to-date will help you improve your search engine visibility and attract more visitors.

16. Monitor your competition

Competition can be a great motivator for success.

However, it can also be a fierce rival that you need to monitor closely in order to stay ahead of the curve.

By monitoring your competition, you can learn what they are doing well and where they are falling short so that you can adjust your strategy accordingly.


On-page SEO is an important part of SEO. These techniques will help you improve your rankings and get more visitors to your website.

Also,  keep your website clean and updated to improve your search engine visibility. Monitor your competition to stay ahead of the curve.

For more information on On-Page SEO – Begginere’s guide, check out this page.

The purpose of this page is to explain the basics of On-Page SEO.

Leave a Comment